Recently, the forecast for tea growth from 2017 to 2024 was revealed and it is explosive. The forecast for the global tea market is estimated to be worth about 49.46 billion US dollars by the year 2024. That alone is confirming the Millennials, also known as Generation Y or the Net Generation are going to be huge tea consumers.
Black tea fusions/herbal teas are among the growing varieties of premium tea consumption. The traditional “black tea” with cream and sugar has practically disappeared like the “Dodo Bird”, https://en.wikipedia.org/wiki/Dodoas the Millennials are the new generation, and have acquired a different taste. https://worldteanews.com/market-trends-data-and-insights/rtd-leads-growth-in-us-tea-market
There has been a remarkable decline in retail food sales, and sales for online tea shops have increased, dramatically. Consumers want the authenticity of whole leaf, organic green, and black tea. Along with organic teas, herbs and healing tea that carry Fairtrade and Rainforest Alliance credentials are prime in the consumer market. Shoppers want only products that can guarantee they are certified and are 100% free from pesticides; synthetic fertilizers; and herbicides. Organic tea is good for the environment and will sustain the health of soils, ecosystems, and people.
Herbal tea is also now known as “functional tea” as they are considered to have seven functions:
1. Stay beautiful
2. Stay calm
3. Stay clear
4. Stay energized
5. Stay fit
6. Stay focused
7. Stay Strong
Promises to calm children, even ones that have certain spectrum disorders; aid in relaxation; help assist in sleep; ease colds and flu and finally improve digestion are what functional tea is posed to do. Ayurvedic tea has been around for centuries and has been proven to assist as a functional tea. Most of the herbal and ayurvedic tea contain medicinal herbs, spices, and root which all work together as a body benefit.
Runners, joggers, yoga members and sports athletes are discovering the healing factors of herbal tea and the desire for such curing benefits is on the rise.
Artisan tea is also a growing trend due to its unique process. It is harvested by focusing on the “human touch”. Millennials are seeking different ways to connect and learn about Chado, the way of tea. The alluring and meaningful art of brewing this type of tea is on a significant increase and also a way to relax, sit back and enjoy the moment.
Beverages are changing globally and the choice of premium black tea appears to be the driver in the growth of tea and for the farmers. The changing consumer dynamics, desire for premium quality and differentiation of tea selection are the footing for the rise. Farms in third world countries such as India; Africa; Vietnam; China and Assam are feeling the prosperity. Families are able to improve the working and living conditions and assist in maintaining their livelihoods and reach their maximum potential.
When you are sipping on a cup of English Breakfast, remember, it is not just a cup of tea, you are supporting the lives of small scale farmers reach their stability of income which enables them to plan for the future.